The main media product is split into three media texts, the trailer, poster and magazine. Within the trailer, consists of elements of challenging the conventions of a horror trailer and will form specific tones in different scenes. The poster is the strongest media text that needs a strong central image, since it is one the main conventions. This made it the prime element to develop or challenge. Similarly, the central image also plays a significant role on a front cover, especially when promoting a film. Ultimately, when using, developing and challenging forms and conventions of the real media products, new technologies were the main culprits in helping me to achieve a unique and professional feel of the media texts.
Q2) How effective is the combination of your main product and ancillary texts?
From analysing my main product, the poster and the front cover of my magazine all show a clear and strong link between them. This can be visually shown from the features shown in all three texts sharing an identical theme, which also shows signs of verisimilitude. This is evident in the trailer where a hooded figure is shown to be the cause of havoc, which links with the poster which shows some of the villain’s facial features, such as his eyes that are also situated on the magazine cover, hence enhancing the connection between the media texts. As a result, this helps the effectiveness of the combination to be maintained at a high degree towards making it simple to the targeted audience that all media texts are promoting the same film.
Although the trailer relates to both of the ancillary texts, it also relates with the viral campaign which consists of the strange unrevealed figure. However on further evaluation other than the trailer, the viral campaign also links to the other ancillary tasks, especially with the poster. A subtle but noticeable similarity shows the strong relationship between the texts, evidently shown through the tagline on the poster and the intertitle. Both are deliberately the same and read ‘running is futile’, which emphasises there is no hope and explores the aspects of the horror genre. The strong combination between these two media texts is further enhanced through the use of applying the same typeface and colour of the phrase. This ultimately creates an appeal, not only with the viral campaign and poster but with all media components that promote ‘The Vanishing’ towards the audience.
Q3) What have you learned from your audience feedback?
Q4) How did you use media technologies in the construction and research, planning and evaluation stages?