My Viral Campaign Video

My viral campaign video above was further altered in Final Cut Pro. In further detail, i have included the effect of a 'swipe' between the the hooded figure moving, when closest to the camera and then swipes away to show the intertitle, 'Running is futile'. I also extended the background music across the extended scene to not loose the spooky atmosphere and tp create an uneasy tone toward the audience. The hooded figure's face is never shown to add more focuss to create an engima.

However, on further and in depth evaluation, I have deliberatley left out the title of the film in which this viral campagin is promoting. This was the main idea to keep the level of mystery alive, expressing the conventional state of a viral campign. Also, my idea was to deliver the viral campaign six months to a year before the actual release of the film to the audience, giving the audience a lack of information and keeping the suspence at a high level. This will also have an effect becuase the date is the only element shown which provides the audience with that somthing 'big' and important that is going to be reveiled on that specifc date. Ultimately this will create a series of questions in the audience's mind showing true signs of cause and effect of a viral campign video.