Above is my production logo. I altered it becuase I wanted it to have a new original beginning being involved with the poster. This conventional code will positioned on the poster showing who produced the film and poster. The alteration is purposely done because I wanted to make the 'AROA' stand out, thus replacing the balck bold lettering with white text laid on the balck camera, standing out.
However, this may not be the finished logo for my poster, as the balck background for my poster will not really reflect my production logo, focusing on the black camera.On the other hand, I could place the logo on a small white background on a black canvas causing the production logo to stand out. I may also, just only use the white initals placed in the corner, reflecting into the audience perspective against the balck background.

Personal Blog Entry

Today, the group, created the team production logo. We used the program of paint to complete this task, where we all came up with suffecient ideas that were evaluated and presented in a professional way. In the end we arrived at a final design which was comfimed with all group memebers and created a stronger team bond, mirroring media institutions, thus exploring the versilmilitude of the media world in today's cociety.

Colour Schemes

Colours are a major feature of a poster as they show great relevance and connote a variety of meanings. For instance, the colours on a particular poster and tell the audience what the genre the poster is coming from. For example, black can connote a series of emotions, such as love, passion and desire. However, it can also symbolise signs of aggression, hatred and blood, which has a further connotation of death.

In order to create my poster, I will use the program called Photoshop that will allow me to enhance my poster with effects, above all making sure it links to the horror genre. In addition, I also want to obtain a connection between my poster and the previous task, my trailer. This will create a sense of ‘thinking ahead and attain a high aspect of professionalism. This too will help the target audience to identify what specific genre my poster is reflecting by remembering the trailer and increasing the audiences’ interest level.

According to my analysis and research, colours serve a visual aid and will cause the audience to be highly attracted to my poster or not. In order to have the full attention of the viewer I will edge toward constructing my poster in a conventional manner. This will make my poster more appealing as it is easier from the audience POV what genre the poster is advertising. As a result, my genre is horror, therefore staying on a conventional path my poster will consist of three main colours, red, black and white.

In more detail, these conventional colours work extremely well together according to my research. This is because they all connote different connotations and when printed on the same media text assist one another and balance the perception exposed to the audience. To pin point this statement, the connotation of red in a horror sense will represent the idea of blood and enhance the level of death and violence. However, although red is a bold and rich meaningful colour, the shade of black also goes well with this as it too symbolises elements of horror. These features will be the connotation of the colour being isolated and darkness, which both contribute and emphasis the connotations of the elements of the poster that are red. The horror genre is re-enhanced from yet another but different connotation of black. This colour is used is a conventional horror state as the background of poster, which represents huge signs of ambiguity and reveals components of forming an enigma and suspense toward the audience and ultimately adding to the potent theme of mystery. Red and black are strong masculine colours, which is why the colour white is introduced. This conventional colour combines the three colours all together as it is a colour that stands out on a conventional black foreground colour. The white can also relate to horror but from a different angle, as it connotes a calm and tranquil tone and therefore balancing the colors on the poster. This is because the purity of white allows the colours to pivot equally, as it situated mainly on the darkness of black and then ties in with brightness of red. Overall, this makes the poster eye-catching and attractive to the audience.





This is also evident from the colour wheel and to enhance my research I have looked into a colour wheel, as to see how close the colours, red, black and white are to each other. I will also look at what other colours work best that complement each other and can be used simultaneously from the purpose of the colour wheel to increase audience viewing.

This is a pie chart showing my results of what people's favourite choice of tagline isout of the tree options. Out of 12 people, 7 people liked 'don't bother running, it will only find you'. However, only 1 person liked 'escape is inevitable' and 4 individuals are admireres of 'running is futile'. On the whole, 'don't bother running, it will only find you' is clear favourite and will be a major contender or the tagline that will be required on the poster.

Poster Taglines

Taglines are also a feature on a film poster. They usually consist being made of a short statement that possesses an indirect meaning and leaving the audience to ponder the enigmatic tagline.

Here are a few of my examples that will be considered in my poster:

‘Don’t bother running...
...it will only find you...’

This tagline is a personal contender for my poster. I think it has a huge potential meaning that cause an enigma. This is evident because of the word media language the statement possesses. ‘Don’t bother running’ is a short simple response which will direct the audience to quickly browse over it but will then be brought to the attention of the words that follow it. ‘It will only find you’ conveys a hidden meaning and quickly brings the aspect of horror to the surface of the viewers’ thoughts. In further detail, I have deliberately used the word ‘it’, which will again play on the audiences’ mind and question them who or what will find you. Also the second person narrative also involves the audience in a subtle way. This can be shown from the use of language, focusing on the word ‘you’, which implies that the poster is communicating with the audience. This has a knock on effect causing a bigger impact on the reader of the poster and will lure the audience even further.

‘Escape is inevitable...’

This is my least favourite possibility of the title. Although, this tagline has a meaning, I find it too simple and not up to a high standard of professionalism. This statement can be seen on any film poster which involves a significant chase scene. However, this punchy and quick tagline does have its benefits, that being it portrays the poster to be far more concise and less wordy. This too can help lure in the audience to watch the film and to read the entire poster.

‘Running is futile...’

‘Running is futile’ is a sentence that adds to the sophistication of the film. To pin point this high class fashion, the word ‘futile’ shows a sense of uniqueness to the poster itself. The reason for this is because the central image and title can look childish but when actually reading the tagline, it too can make the target audience think and want to know what that word means. Yet again, a domino effect is created as the audiences wonder what that word means and research it; they will begin to look into the film and is a tactic to enhance the audiences' interest.

Overall, although a tagline appears to be small in size on the poster and will be over powered by the central image and the title, they can still prove beneficial when attracting different types of audience. For example, lengthy unknowing words to some individuals will appeal to audiences who are more experienced and older. Whereas, a central image or a short, quick statement will attract the younger individuals, such as young adults.

Poster Typefaces

Poster Typefaces on Prezi

This prezi covers the typefaces for the title of the poster and the slogan typeface. However, the typeface design for the actual text itself, will be a normal clear standard style making it veryeasy to read.

Poster Analysis

Film Poster Analysis on Prezi

Introduction: Film Poster

Following the main task of producing a ‘teaser’ film trailer, creating a film poster was the next assignment also reflecting against the horror genre. The poster should also link with my trailer and have a connection to maintain a high amount of communication with the audiences advertising my film from media platforms, such as my film trailer, a poster and a magazine cover. This will maximize consumption and increase profits from these different types of media.

In order to construct my poster, I will do further research on film posters by analysing the codes and conventions to improve my understanding and knowledge of what significant elements I need to incorporate. I will then begin to design flat plans, which will include images that I will be taking from my digital camera, as the main image can be the major convention to interest the audiences and provide the poster with character. Afterwards, I will try and piece the best flat plan and photograph and design my film poster on Photoshop to create a more professional approach.