Poster Taglines

Taglines are also a feature on a film poster. They usually consist being made of a short statement that possesses an indirect meaning and leaving the audience to ponder the enigmatic tagline.

Here are a few of my examples that will be considered in my poster:

‘Don’t bother running...
...it will only find you...’

This tagline is a personal contender for my poster. I think it has a huge potential meaning that cause an enigma. This is evident because of the word media language the statement possesses. ‘Don’t bother running’ is a short simple response which will direct the audience to quickly browse over it but will then be brought to the attention of the words that follow it. ‘It will only find you’ conveys a hidden meaning and quickly brings the aspect of horror to the surface of the viewers’ thoughts. In further detail, I have deliberately used the word ‘it’, which will again play on the audiences’ mind and question them who or what will find you. Also the second person narrative also involves the audience in a subtle way. This can be shown from the use of language, focusing on the word ‘you’, which implies that the poster is communicating with the audience. This has a knock on effect causing a bigger impact on the reader of the poster and will lure the audience even further.

‘Escape is inevitable...’

This is my least favourite possibility of the title. Although, this tagline has a meaning, I find it too simple and not up to a high standard of professionalism. This statement can be seen on any film poster which involves a significant chase scene. However, this punchy and quick tagline does have its benefits, that being it portrays the poster to be far more concise and less wordy. This too can help lure in the audience to watch the film and to read the entire poster.

‘Running is futile...’

‘Running is futile’ is a sentence that adds to the sophistication of the film. To pin point this high class fashion, the word ‘futile’ shows a sense of uniqueness to the poster itself. The reason for this is because the central image and title can look childish but when actually reading the tagline, it too can make the target audience think and want to know what that word means. Yet again, a domino effect is created as the audiences wonder what that word means and research it; they will begin to look into the film and is a tactic to enhance the audiences' interest.

Overall, although a tagline appears to be small in size on the poster and will be over powered by the central image and the title, they can still prove beneficial when attracting different types of audience. For example, lengthy unknowing words to some individuals will appeal to audiences who are more experienced and older. Whereas, a central image or a short, quick statement will attract the younger individuals, such as young adults.