Thursday, 3 March 2011

Colour Scheme

The colour scheme for my magazine will consist of the conventional number of three main colours. White and black will be another convention of the horror genre, defining the elements of good against evil and will therefore reflect the horror genre, relating to ‘The Vanishing’. These basic connotations will balance out the magazine, as these colours will cause other components presented on the front cover to stand out and sub consciously call out to the audience. This will be further enhanced with the third colour being a red, yellow or blue, mainly another colour that attains a bright and vibrant characteristic, which will personify the magazine with life, thus attracting the target audience.

Although these three conventional colours are highlighting the main features on the cover, such as the text including the masthead and slogans, other colours can be withdrawn by the audience from the central image. The central image will be three students, dressed in their normal clothes, such as colorful t-shirts and blue/black jeans. The image will also attain one character holding a blue bag over his shoulder, emphasising the theme of a journey and expressing elements of an adventure. This will provide a subtle and unknowing display of the magazine with movement within the three characters presented on the front cover, thus stretching the dynamic nature of the magazine.

Overall, my film magazine will consist of three main colours but will complement the colours of the clothing of the three individuals, mirroring an 18 year olds dress sense. In order for me to achieve this will look back at my colour wheel, labeled under colour scheme to identify what colours work well with each other.

Wednesday, 2 March 2011

Tuesday, 1 March 2011

Ideas : Buttons, Hooks and Teasers

Hooks, teasers and buttons are a variety of techniques that are required to draw the attention of the audience. Buttons are greatly used for this specific motive, since they are usually brightly coloured and have short statements or facts on what the magazine can offer the reader.
Examples of hooks, teasers and buttons that I am going to consider for my film magazine:

• Win a trip to London for the premier of ‘Harry Potter and the Deathly Hallows’
• The return of Peter Jackson
• Win the competition and travel to New York
• Plus interviews with Jonny Deep and Sharon Stone

All of these hooks, teasers and buttons ideas help draw the audience in and are a very useful technique of attracting viewers in purchasing the magazine. For example, I would use free posters, free posters or a free CD. This will advertise the film magazine to the audience and would sell to the target market, which would increase, causing institutions to gain the maximum revenue.