Hooks, teasers and buttons are a variety of techniques that are required to draw the attention of the audience. Buttons are greatly used for this specific motive, since they are usually brightly coloured and have short statements or facts on what the magazine can offer the reader.
Examples of hooks, teasers and buttons that I am going to consider for my film magazine:
• Win a trip to London for the premier of ‘Harry Potter and the Deathly Hallows’
• The return of Peter Jackson
• Win the competition and travel to New York
• Plus interviews with Jonny Deep and Sharon Stone
All of these hooks, teasers and buttons ideas help draw the audience in and are a very useful technique of attracting viewers in purchasing the magazine. For example, I would use free posters, free posters or a free CD. This will advertise the film magazine to the audience and would sell to the target market, which would increase, causing institutions to gain the maximum revenue.
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