Production Logo

The production logo is very important in the media industry, especially coming from film institutions, such examples are:

Warner Brothers:

Universal:

Paramount:

These production logos consist of images that have been used for a long period of time, causing them to be well connected with their audience. This has an effect of making the audience visually see what the logo is and will easily converge the visual logo with the common, well-known name. This has a knock on effect, as the target audience know which institution created the film, this will apply the viewers interest on a higher scale towards the film.

Our production logo consists of a camera having an effect that ‘AROA productions’ is being emitted from it. This is deliberately done as we wanted to get a visual aid of the filming industry to be clear and direct, therefore containing a camera in our production logo. In further detail, the production logo is simple which has an advantage which gives the logo no specific genre attached to it. Thereby telling the audience that ‘AROA productions’ produce a variety of film and attracting a wide range of audiences.

However, I will create a new production logo that supports my trailer, reflecting the horror genre and creating a more required and specific production logo.

When breaking down ‘AROA productions’, it is the initials of the first names of the group members. A- Anil, R-Rishi, O-Omrick and A for Ashwin. This created a visual aid and shows evidence of who made the film. On another level it also being the group together and enhances the groups moral.