The 2nd mock involves two film actors situated at the bottom third of the poster in thick bold typeface. This white typeface will also stand out, as they covered above the image, that includes the black cloak and the brown skin tone.
The tagline is another significant component which empahasises the conventional feel of the poster. 'Running is futile' is in thin black typeface laid upon the villain's forehead. This gives the audience a direct relationship between the tagline and the killer. In further detail, the tagline shapes meaning as the media language consists of sophistication and a sense of professionalism, focusing on the word 'futile'.
'The vanishing' is located at the top of the poster, shown in a degraded font, 'acid label'. This connotes a serious, tense and death like tone, which creates a horrific theme of pain and agony that reflects the horror concept.
Overall, the main colours used are black, white and red. These three conventional colours of a horror poster compliment each other and will add to creating the poster to become appealing towards the target audience.
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