The title, 'The Vanishing' consists of 'Face your fears' typeface is in red and obtains a drop shadow to create an effect of depth and jumping out of the page, sub-consciously 'shouting out at the audience to become noticed. 'Running is futile' is the fixed tagline used for the purpose of the media language. This is upon the killer's nose, subtly covering the villain's face, thus empahasising the enigmatic tone towards the audience. The three actors are also used, also coming from the 'rule of three', are there to attract the target audience and to make the poster appealing to the eye.
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