3 Poster Mock Up

The third poster mock up is not completed to full but provided me with a good and respectable idea of what my poster will look like. Focusing on the mock up above, consists of the title, central image, an example of a tagline and three actors names.

I have decided that the title is going to be positioned in the bottom third of this media text. The mock up contains a thick, bold ariel black typeface but for my final poster I have also explored other typefaces, such as 'Acid label' but a stronger font will be 'Face your fears'. This mock up contains an unconventional red background. This is because in photoshop the preview of the central image was in red. However, on looking back at the poster a stronger perception of a conventional horror will contain a black background with a red title. These colours will compliment each other and will produce my aim of constructing a conventional poster.

Similarly, the tagline reads 'there's no escape', expressing elements of fear relating to the horror theme. However, the second mock up contains a tagline 'Running is futile', which on the whole feels more attractive. This evident from the media language becoming more 'adult' in contrast to a simple direct meaning. 'Running is futile' will be highly considered due to its higher level of attracting the older generation, aged between 30-45 opposed to 20 year olds. The tagline is also in a sharp and thin font which was purposely designed to connote and relate to a sinister and 'knife' like structure, linking to the horror concept.

Above all, the central image is the most potent element on the poster. The idea behind the central image is a deliberate motive of hiding the villain's facial features. Simply because it creates an enigma, thus enhancing the involvement between the poster and the audience. In further detail, the central image only consists of his eyes, a part of his nose and his beard. The nose and beard are partly there to give the poster and figure some depth and volume. However, the eyes and eye brows are the main source of facial expressions, as the eyes can show how a person feels and motives. On closer inspection, the eyes appear to be still and lifeless. Due to this issue, I will use my experimental eyes of the killers to provide the poster with, yet agin more depth and emotion. Ultimately, this will involve the target audience far more since the villain will appear to be looking at the reader in an intense manner.

At the top of the poster are the three actors, 'Steve Hawk', 'Frank Jones' and 'Andy Maynard', which will engage and attract fans of these actors to watch the film. Three names are also laid on the poster to fill the poster with components relating to the film and to give a sense of direction towards the audience to have a starting place to read from.